My Favourite Marketing Tools, Apps & Resources.

My favourite landing page builder! In their own words, "ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online!" 

ClickFunnels helps you build sales funnels in an intuitive interface with integrations to email and other apps.

My best feature is the order bump - the ability to add option for people to maximize their cart purchase with add ons.

Don't feel you HAVE TO HAVE A website to sell online. You don't. Start with a funnel that converts and go from there.

Get a free account while you can... I suspect MailerLite will become a bigger name in the days to come.

Leadpages offers over 160+ easy-to-customize landing page templates to quickly and easily generate high-converting landing pages.

They have a great entry price-point which reduces significantly depending on your billing timeframes.

Features include:

- Unlimited Pages, Domains and Traffic

- Drag-and-drop customization

- Conversion Analytics

- Digital File Hosting & Email Delivery - Online Sales & Payments A/B Split - Testing Pop-Up Forms

- 1-Click Signup Links

- SMS Campaigns

- Sub-Accounts

So much more! For eCommerce I'd choose Clickfunnels over LeadPages because of the order bump functionality.

Kajabi is a membership site, course creation platform.

I often get asked which is better: Clickfunnels or Kajabi? It depends.

For eCommerce and advanced funnels, then Clickfunnels is better. If you want to focus on an all-in-one membership site, user experience, course delivery, then Kajabi is best.

The other question I get asked is the difference between Kajabi and Teachable. Here's a helpful blog: Kajabi vs Teachable to help you with that.

You can try it for free for 14 days. They do ask for your credit card details up front, but you can cancel anytime before the 14-day trial period.

Although I think you won't cancel... you're going to love it!

Let it be known that I LOVE this ring light. It comes with a stand, mount for an iPhone, carry case and more.

I prefer this one to the Neeuwer brand because it has adjustable colouring on the light and is less expensive for what you get.

This light makes me look professional on video and photos.

An essential for every business imo.

Lighting and audio are two things you MUST have when recording videos, doing Lives etc. 

But you don't need to spend a fortune. This is the clip-on mic I use when I record. It plugs into my phone and we're good to go.

Shop around, there are so many of these you can buy.

Ok so I'm a BIG proponent of drinking water, but not just any water. Definitely NOT plastic bottled water (I don't want a side of microplastic), and not fake fluoride-enriched tap water.

There are so many ways to filter our water, I've researched pretty much all of them and nearly spend a fortune on acquiring one or two over the years.

Fortunately, Santevia finally brought their gravity countertop system to Canada with a fluoride filter.

The water tastes amazing! I love that it hasn't been electrically purified or undergone reverse osmosis.

Instead with gravity and re-mineralizing rocks, you get it the natural way.

Can't. Stop. Drinking. Love it so much!

Funnelytics is AWESOME! It allows you to visually map out your entire traffic system and then flick a switch to analyse the results at each part of the funnel.

I love that it ties in so well with ClickFunnels not that you need to have ClickFunnels to obsess over how great this tool is.

I use it for all my clients.

In their own words, "Finally understand how people flow through complex funnels, without complex analytics tools."

Every marketer should have this tool.

If you're looking to take your visuals beyond the free "same-image-as-everyone-else" level then depositphotos is a great choice.

They have millions of premium high-quality stock photos, royalty-free images, illustrations and vector art at affordable prices.

I was getting tired of seeing the same images on other people's stuff that you get from the free sites. Depositphotos is my solution and it doesn't break the bank like most other paid stock photo sites.

I love Rocketium! You can create really good looking videos with captions, transitions, music, overlays etc in a few minutes.

My favourite feature is the instant resizing functionality for Facebook covers, portrait mode and Instagram ads. 

They have a free plan which gives you a good idea of what the application can do for you.

Ok who hasn't heard of Canva yet? Only the BEST tool for creating stunning visuals for your brand.

I started out on the Free plan but quickly upgraded to the Paid plan to share with team members and store the different colours for each of my clients.

I'm an Adobe CC user (mostly Photoshop) but find myself going to Canva for most of my designs.

Their templates are inspiring and help non-graphic-design folk create masterpieces.

This is a MUST in your toolkit.

I now run a large part of my day-to-day business projects and tasks on Plutio. In their own words Plutio is "one app to manage your entire business."

From project management to proposals and invoicing, Plutio is easy to use and does it all.

I love how the creators are so open to feedback, constantly adding amazing new features.

I use the mobile app daily.

Check it out!

Perhaps you've used Calendly or another booking tool? I've used a few of them, and Bookafy is my favourite!

They have a feature-rich FREE plan as well as paid plans.

I have the Pro plan and it's awesome! Best part for me is the ability to sync with my Google calendar 2-way sync, block off time, take payments, group events, multiple staff and more.

Check out the Free plan or head on to Pro.  

SiteGround has become my favourite website hosting and email provider.

I used to use Namecheap for that as well, but found SiteGround to be better on both hosting and email.

Very little down town, better website load speed, way more mailboxes per domain and more.

Choose SiteGround to host your WordPress website, set us SSL (https), use a CDN (CloudFlare) or get a business email address.

Weebly is one of the easiest website builders today. I used to design most of my websites on the platform before switching to WordPress. Weebly has an easy drag-and-drop interface and options to optimize for SEO. Their eCommerce sites are also great for beginners who want to build and manage their own store.

They have a free plan although I recommend at least the Starter plan so you can have your own domain. 

Namecheap is my domain registrar of choice. I love their responsiveness, price and ease of setup.

Choose Namecheap if you need to register a new domain for your business - their prices are most often better than GoDaddy and others out there.

Make sure you look at what a domain renews for when you buy one - often GoDaddy hooks you in cheap but the renewal is huge.

Post Planner helps you find content that is rising in popularity. It means you don't need to guess what content will work well for your audience. The tool also schedules posts for you on Facebook, Twitter and Pinterest, and has a recurring post feature.

Supercharge Your Instagram & Twitter Bio!

Shorby is a tool that optimizes your Instagram traffic with clickable links, messengers, and social networks.

You can add analytics and new to Shorby 2.0, you can display cards to drive even more engagement.

Pricing starts from $9 a month.

Socialoomph is a Canadian company (beaming with pride). The app helps you manage your social media platforms: Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Similar to Post Planner you can schedule content and set up recurring functionality.

They offer a 7-day Free Trial and thereafter starts at $6.97 a month.

Finding the right hashtags to use on a post can take a long time, and who has time for that?

RiteTag is a MASSIVE time-saver. It suggests tags to use based on your content, you can drill down deeper to see which tags are best, even change the language of the tag search.

Start with the free, but you'll soon upgrade to Pro.