My Favourite Marketing Tools, Apps & Resources.
Dig into my ever-growing list of paid and free essentials that save time, increase productivity, reinforce the competitive edge and get the job done!
*Some of the links are affiliate links which means I get a little something when you make a purchase. It doesn't cost you anything extra and you don't need to use my links to make your purchase :)
Marketing Automation & Landing Page Builders
My favourite landing page builder! In their own words, "ClickFunnels Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online!"
ClickFunnels helps you build sales funnels in an intuitive interface with integrations to email and other apps.
My best feature is the order bump - the ability to add option for people to maximize their cart purchase with add ons.
Don't feel you HAVE TO HAVE A website to sell online. You don't. Start with a funnel that converts and go from there.
Infusionsoft by Keap is one of the most powerful and flexible marketing automation tools on the market.
They've also made it affordable for smaller businesses and startups to get started with them.
Infusionsoft has a pretty steep learning curve if you want to do it all yourself, or you can let us get you all setup with campaigns and segmentation to get your business flying!
Then get started with a free trial!
Get a free account while you can... I suspect MailerLite will become a bigger name in the days to come.
GetResponse is, in my opinion, like a mini Infusionsoft. It is a marketing automation platform that includes a basic CRM. You can create landing pages, forms, email sequences, autoresponders, webinars and more.
I love the automation section where you can set up rules against which emails or actions are delivered.
If Infusionsoft, SharpSpring, Marketo or HubSpot are too big for your needs, consider GetResponse.
They have a 30-day free trial, thereafter packages start as low as $15/mo.
Leadpages offers over 160+ easy-to-customize landing page templates to quickly and easily generate high-converting landing pages.
They have a great entry price-point which reduces significantly depending on your billing timeframes.
- Unlimited Pages, Domains and Traffic
- Drag-and-drop customization
- Conversion Analytics
- Digital File Hosting & Email Delivery - Online Sales & Payments A/B Split - Testing Pop-Up Forms
- 1-Click Signup Links
- SMS Campaigns
So much more! For eCommerce I'd choose Clickfunnels over LeadPages because of the order bump functionality.
Move over HubSpot, Infusionsoft, Marketo, Mailchimp... SharpSpring is here.
There's a reason I'm a certified partner with SharpSpring. Their product is PHENOMENAL at a fraction of the cost of some of the big dogs.
Feature-rich and easy to use, SharpSpring is a Marketing Automation Platform with CRM, Email, Landing Pages, Social Media, Analytics, Workflows, Tracking and more.
Start a free 30-day trial with yours truly guiding you.
Kajabi is a membership site, course creation platform.
I often get asked which is better: Clickfunnels or Kajabi? It depends.
For eCommerce and advanced funnels, then Clickfunnels is better. If you want to focus on an all-in-one membership site, user experience, course delivery, then Kajabi is best.
The other question I get asked is the difference between Kajabi and Teachable. Here's a helpful blog: Kajabi vs Teachable to help you with that.
You can try it for free for 14 days. They do ask for your credit card details up front, but you can cancel anytime before the 14-day trial period.
Although I think you won't cancel... you're going to love it!
Let it be known that I LOVE this ring light. It comes with a stand, mount for an iPhone, carry case and more.
I prefer this one to the Neeuwer brand because it has adjustable colouring on the light and is less expensive for what you get.
This light makes me look professional on video and photos.
An essential for every business imo.
Ok so I'm a BIG proponent of drinking water, but not just any water. Definitely NOT plastic bottled water (I don't want a side of microplastic), and not fake fluoride-enriched tap water.
There are so many ways to filter our water, I've researched pretty much all of them and nearly spend a fortune on acquiring one or two over the years.
Fortunately, Santevia finally brought their gravity countertop system to Canada with a fluoride filter.
The water tastes amazing! I love that it hasn't been electrically purified or undergone reverse osmosis.
Instead with gravity and re-mineralizing rocks, you get it the natural way.
Can't. Stop. Drinking. Love it so much!
I hate sitting for long periods of time. Sitting is apparently a bigger silent killer than smoking!
I spend a long time researching a sit/stand solution and finally found this one: Flexispot Standing Desk.
There are a few reasons why I like it:
1) I can sit and stand
2) I can move it to sit/stand position with one hand (so easy)
3) It fits both my screens
4) The keyboard tray is big
5) The keyboard tray is removable
6) It's super sturdy
7) There is LOTS of space on the surface for writing
Definitely a winner! Also, do get the Anti-Fatigue Mat - it makes ALL the difference.
Hotjar is a tool that allows you to see what visitors are doing on your website! This is helpful because it shows you what's working and what isn't.
Hotjar has heatmaps, click-maps, scroll-maps and even recordings of actions taking place on your site.
Take the guesswork out and find out what your users want, do and don't do on your site.
I love that you can track 3 urls for free and upgrade from there as and when needed.
Funnelytics is AWESOME! It allows you to visually map out your entire traffic system and then flick a switch to analyse the results at each part of the funnel.
I love that it ties in so well with ClickFunnels not that you need to have ClickFunnels to obsess over how great this tool is.
I use it for all my clients.
In their own words, "Finally understand how people flow through complex funnels, without complex analytics tools."
Every marketer should have this tool.
Creatives & Video
If you're looking to take your visuals beyond the free "same-image-as-everyone-else" level then depositphotos is a great choice.
They have millions of premium high-quality stock photos, royalty-free images, illustrations and vector art at affordable prices.
I was getting tired of seeing the same images on other people's stuff that you get from the free sites. Depositphotos is my solution and it doesn't break the bank like most other paid stock photo sites.
I love Rocketium! You can create really good looking videos with captions, transitions, music, overlays etc in a few minutes.
My favourite feature is the instant resizing functionality for Facebook covers, portrait mode and Instagram ads.
They have a free plan which gives you a good idea of what the application can do for you.
Ok who hasn't heard of Canva yet? Only the BEST tool for creating stunning visuals for your brand.
I started out on the Free plan but quickly upgraded to the Paid plan to share with team members and store the different colours for each of my clients.
I'm an Adobe CC user (mostly Photoshop) but find myself going to Canva for most of my designs.
Their templates are inspiring and help non-graphic-design folk create masterpieces.
This is a MUST in your toolkit.
I now run a large part of my day-to-day business projects and tasks on Plutio. In their own words Plutio is "one app to manage your entire business."
From project management to proposals and invoicing, Plutio is easy to use and does it all.
I love how the creators are so open to feedback, constantly adding amazing new features.
I use the mobile app daily.
Check it out!
Perhaps you've used Calendly or another booking tool? I've used a few of them, and Bookafy is my favourite!
They have a feature-rich FREE plan as well as paid plans.
I have the Pro plan and it's awesome! Best part for me is the ability to sync with my Google calendar 2-way sync, block off time, take payments, group events, multiple staff and more.
Check out the Free plan or head on to Pro.
SiteGround has become my favourite website hosting and email provider.
I used to use Namecheap for that as well, but found SiteGround to be better on both hosting and email.
Very little down town, better website load speed, way more mailboxes per domain and more.
Choose SiteGround to host your WordPress website, set us SSL (https), use a CDN (CloudFlare) or get a business email address.
Weebly is one of the easiest website builders today. I used to design most of my websites on the platform before switching to WordPress. Weebly has an easy drag-and-drop interface and options to optimize for SEO. Their eCommerce sites are also great for beginners who want to build and manage their own store.
They have a free plan although I recommend at least the Starter plan so you can have your own domain.
Namecheap is my domain registrar of choice. I love their responsiveness, price and ease of setup.
Choose Namecheap if you need to register a new domain for your business - their prices are most often better than GoDaddy and others out there.
Make sure you look at what a domain renews for when you buy one - often GoDaddy hooks you in cheap but the renewal is huge.
This is my ALL TIME favourite source for WordPress themes, plugins and resources.
In my opinion, Thrive Themes has the easiest and best website builder, called Thrive Architect. No more outsourcing your site to a web developer to edit for you. You can DIY so easily!
Their lead capture plugin, Thrive Leads, is phenomenal. In my opinion it beats Opt-In Monster and other equivalents.
They provide a constant stream of new landing page templates, education on latest trends, how-to tutorials and more.
There's too much to say about them, so just go check Thrive Themes out yourself.
It's hard to say which of the 3 SEO platforms I've listed is the best... I also use SE Ranking and love the daily report I get about my rankings.
This tool also has very similar features as the others including a lead generation widget.
I find the keyword analysis easier to use in SE Ranking, although I love the dashboard overview of Serpstat.
I suggest you play with them both and choose the one that's best for you.
When you create content that answers the questions people are typing into Google, you'll increase the amount of traffic to your site. Finding which keywords to focus on is the very foundation of search engine optimization (SEO).
Jaaxy is, in my opinion, the best keyword research tool out there (and I've tried a lot of them).
Start with a free set of 30 searches and upgrade from there.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Audit your domain, see what keywords you're ranking for, who's linking to you and more.
SEMrush has a lot of free tools and a powerful paid plan.
Want to get a handle on your SEO - whether you're increasing, decreasing or plateauing in search results? Then Serpstat is the tool for you!
It is an all-in-one SEO platform for professionals. It has a similar feel to SEMRush with various plans to suit anyone's needs.
I use the Personal Plan A and love it!
Post Planner helps you find content that is rising in popularity. It means you don't need to guess what content will work well for your audience. The tool also schedules posts for you on Facebook, Twitter and Pinterest, and has a recurring post feature.
Supercharge Your Instagram & Twitter Bio!
Shorby is a tool that optimizes your Instagram traffic with clickable links, messengers, and social networks.
You can add analytics and new to Shorby 2.0, you can display cards to drive even more engagement.
Pricing starts from $9 a month.
I've tried most of the popular social media post schedulers and this one is my all-time-fave.
You can post to Twitter, Facebook, Instagram, LinkedIn, Pinterest and Google My Business!!
They offer a 14-day Free Trial and thereafter starts at $19 a month.
Socialoomph is a Canadian company (beaming with pride). The app helps you manage your social media platforms: Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Similar to Post Planner you can schedule content and set up recurring functionality.
They offer a 7-day Free Trial and thereafter starts at $6.97 a month.
Finding the right hashtags to use on a post can take a long time, and who has time for that?
RiteTag is a MASSIVE time-saver. It suggests tags to use based on your content, you can drill down deeper to see which tags are best, even change the language of the tag search.
Start with the free, but you'll soon upgrade to Pro.